The first corporate Kellogg’s spot in decades, its job was to take full advantage of the high emotions around the Olympics and announce
the Kellogg’s brand purpose of helping everyone fulfill their potential by getting off to their best starts with the power of a great breakfast.
It was the anchor of a far-reaching program developed on air, on-line, at retail and at events by multiple agency partners.
The highly successful effort won an Effie.
