In a category crowded with parity products all touting purity, we gave Aquafina a smart,
contemporary brand personality with a campaign that was as clean and simple as the water itself, cleverly promising the consumer “nothing”.
In a category crowded with parity products all touting purity, we gave Aquafina a smart,
contemporary brand personality with a campaign that was as clean and simple as the water itself, cleverly promising the consumer “nothing”.